PDF Publication Title:
Text from PDF Page: 041
Table 14: Comment Category by Visual Direct Address Presence Comment Category Visual Direct Address Present Visual Direct Address Not Present Significance .021* .173 Information 10% 10% .908 Advice 11% Offering Advice General Conversation 45% Video Process 8% 9% 5% 39% 5% .059 Requesting Advice 1% 0% .174 Opinion 63% 62% .801 Site Process 15% 14% .699 12% Videos that used conversational language to directly address their audience were .175 significantly more likely to receive comments that included conversational responses, indicating that the audience viewed the content as more of a two way relationship (p=.000). Videos with a direct address to the audience had 51% of comments that qualified as General Conversation (n=157), while videos that did not address the audience only had 30% (n=57). Within the sub-comment categories, Personal Stories, Creator Community and YouTube Community comments were significantly more likely to be present in language direct address videos (p=.000, p=.002 and p=.037, respectively). However, General Conversation and Joke comments were significantly more likely to be found in videos that did not directly address the audience (p=.005). None of the other comment categories were found to significantly differ depending on the presence of conversational language in the videos. 37PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
PDF Search Title:
UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIESOriginal File Name Searched:
thesis-youtube-engagement.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |