UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES

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UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES ( understanding-and-engaging-youtube-communities )

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Table 15: Comment Category by Question Presence Comment Category Advice Request Opinion Negative Opinion Offensive Opinion Site Process Question to Audience Present Question to Audience Not Present Significance .573 .348 Information 8% 11% .416 7% 12% 8% 5% 4% 9% 16% 6% 8% 3% .404 .305 .611 Opinion 78% 60% .000* Positive Opinion 31% 33% .738 Opinion No Judgment 31% 14% .000* General Conversation 41% 43% .684 Video Process 6% 11% .153 39

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