PDF Publication Title:
Text from PDF Page: 044
Discussion The primary purpose of this study is to gain a better understanding of the original programming that is being produced on YouTube. As audiences move away from traditional television formats and new technological developments make it easier to produce content, we are likely to see variations in how people are engaging with their media. The goal of this research is to not only understand the types of videos being made for YouTube, but also how the viewers are reacting, delivering feedback, and building communities around the programming. YouTube Original Programming Overall, YouTube proved to be a platform that is extremely personality and creator focused, at least in terms of original programming. Almost 75% of the videos in this study involved creators either talking directly to the camera (30%) or reacting to an event on camera (44%). The other formats-- voice over, scripted and interviews-- often involved a more mediated and edited approach, but were found less frequently. Scripted content made up 12% of the videos in this study, while voice over represented 8% and interviews were found in 6% of the content. This finding aligns with previous research by Burgess and Green (2010), as well as how YouTube has positioned itself within the media market with their slogan “Broadcast Yourself”. In addition to content format, YouTube’s personality driven programming was also highly represented in other aspects of the videos. For example, in terms of filming format, 62% of the videos contained the creator looking directly into the camera and addressing their audience. This shooting style breaks the traditional notion that the 40PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
PDF Search Title:
UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIESOriginal File Name Searched:
thesis-youtube-engagement.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |