PDF Publication Title:
Text from PDF Page: 046
of comments were either summarizing or directly reacting to the video content. Additionally, within the General Conversation category, Creator Community and Personal Story comments were found most frequently. In total, comments about the creator were referenced 19% of the time, while people shared personal stories in 16% of the comments. This indicates that the comment area of YouTube is likely where the community interacts with each other, rather than reacts to a specific moment of the video. Furthermore, the comments were also surprisingly positive. Within the Opinion comments, 32% expressed a positive opinion, while just 7.4% shared a negative opinion. Only 3% of the comments were offensive in some way, either by using inappropriate language or suggesting violence. Since we only analyzed the top ten most popular comments for each video, we cannot claim that this is representative of YouTube comments as a whole. This does, however, indicate the positive comments are likely to be upvoted by community members and therefore ranked higher than negative comments. Relationship Building and Audience Development on YouTube Interestingly, the presence of relationship building tactics in videos did not result in a larger audience in most cases. The original hypothesis of this study was that if videos incorporated relationship building elements that were emblematic of the YouTube style, they would be more likely to reach a wider audience. In fact, quite the opposite was true. Videos where the creator introduced their channel to the viewer were significantly more likely to have fewer comments (p=.000) and videos views (p=.000). Content that visually addressed the audience was statistically more likely to have fewer subscribers, channel views and video views (all p=.000). Furthermore, videos that used informal language or contained an audience question had lower levels of results across every aspect of 42PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
PDF Search Title:
UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIESOriginal File Name Searched:
thesis-youtube-engagement.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |