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original communities overwhelmingly demonstrated a commitment to open discussion and thoughtfulness. Furthermore, YouTube communities also displayed a commitment to fostering relationships. Content creators frequently asked viewers for opinions and audiences reciprocated with their thoughts. Viewers also regularly commented about the creator’s community and the YouTube community in general. It’s clear that the interactive nature of the platform has allowed amateur videos to be just as influential as professionally generated content. Viewers can now directly interact with their content creators to provide feedback and share their opinion with others. Limitations & Future Research One of the limitations of this study was the sample size of just fifty videos. This sample size was determined by estimating a reasonable number of videos to analyze over the course of a semester for one person. Having more researchers or time would have allowed for a better understanding of the YouTube original programming ecosystem. More videos would also allow for a wider representation of programming verticals and comment types. The results section occasionally noted when there was a very limited sample of a particular category that could have led to unusual findings. Having more videos would have likely led to a more conclusive result or trend. Another limitation of this study was the unstructured nature of YouTube comments. Occasionally, when coding comments it was difficult to understand how the user intended the tone and nature of the text to be interpreted. This challenge was particularly true with comments that could have been interpreted as jokes. Given the subjective nature of humor, it was difficult to gather the user’s exact intent. Similarly, 46PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
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