UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES

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UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES ( understanding-and-engaging-youtube-communities )

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VIDEO METADATA Appendix A: Code Book Release Date: Total Number of Views: Words Per Minute (VidIQ): Video Category: Total Number of Comments (VidIQ): Total Number of Likes: Total Number of Dislikes: VIDEO CONTENT Does a character introduce himself/ herself/ the channel verbally to the viewer? (Example: You’re watching “The YouTube Show”, “Hi! I’m Steve”) How many character(s) appear in the video? Does a character directly address the camera for a majority of the video? Which category would best describe the video format? Direct to Camera Vlog - character(s) speak to the camera to directly address the audience. Voice Over - character(s) does not appear on camera, but narrates the video. Scripted- character(s) perform a replicable and rehearsed scene (i.e. music video, fictional script) Interview - character(s) participate in an interview while visually addressing each other. Producer Experience -character is filmed participating in and reacting to an activity that happens on camera (i.e. playing a game, participating in a challenge). Other Does the maker directly appear- voice only, face, some part of body. Does a character directly address the audience? (Example: You, You all, You guys, My Fans) Does a character pose a question directly to the audience? Does a character ask the viewer to take an action (Example: subscribe to the channel, favorite the video, comment on the video, check out a link, click the link in the description)? COMMENTS Which of the following broad categories does the comment fall into? Categories are not mutually exclusive. Of those broad categories, what smaller subset does it fall into? 49

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