UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES

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UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES ( understanding-and-engaging-youtube-communities )

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Site Process - These comments make reference to anything related to YouTube as a platform. • Videos- A comment which signposts the reader towards another video on YouTube, suggest content for a future video or discusses a technical element of the production. • Comments- A comment which talks about the action/ process of leaving user comments or makes a general comment about the body of comments already attached to a video. • Subscribing- A comment that talks about the process of subscribing to a channel on YouTube. Video Content Description- These comments can either contain direct quotation of words and phrases used in the video, or paraphrased descriptions of the visual or audio content. • Summary (paraphrase)- Comment that summarizes something in the video content- paraphrases • Summary (direct quote) - Comment that directly quotes something in the video 51

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