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Ruggiero, Thomas. “Uses and Gratifications Theory in the 21st Century”. Mass Communication & Society, 3(1), 2000. Pg 3-37 "Statistics." YouTube. YouTube, 2015. Strangelove, M. Watching YouTube: Extraordinary Videos by Ordinary People. University of Toronto Press. 2010. Tolson, Andrew. “A New Authenticity? Communicative practices on YouTube”. Self- Mediation: New Media, Citizenship and Civil Selves. Pg 85-99. 2010 Welbourne, D and Grant, W. “Science Communication on YouTube: Factors that Affect Channel and Video Popularity”. Public Understanding of Science, 2015. 1-14. Wesch, Michael. “YouTube and You: Experiences of Self-Awareness in the Context Collapse of the Recording Webcam”. 2009 56PDF Image | UNDERSTANDING AND ENGAGING YOUTUBE COMMUNITIES
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