PDF Publication Title:
Text from PDF Page: 010
provide new tools they want them to be easy to use and to work well. Google has emphasized that everything they design is meant to serve the user (Google “Ten things...”). 3.2 “Do no evil” We should never forget that Google is a business. The revenues for the business come from the sale of advertising displayed on Google page and other websites. The revenues also come from offering search technology to companies. Google’s mission is to give the user the best possible search experience and the company believes this can be done without malicious means. Google believes that the best search experience for the user comes by providing only good content to the user. Therefore Google is very strict on their policy of “not doing evil” with which is meant bad SEO and providing bad quality content on the web pages. Google has provided guidelines for SEO marketers to follow in order to provide pages with good quality to users and Google follows these principles closely. I will discuss the policies below. (Google “Ten things...”) One of these policies revolves around relevancy. They have therefore left their homepage very simple and clear and do constant work on the search so that the pages on the search are not sold placements and thus as relevant as possible. Google has developed algorithms to find the most relevant pages for each search query from the web. I will discuss more about algorithms later on in this thesis. The same policy on relevancy is applied to advertisements, according to Google. Google does not want the advertisements to be distracting, quite the opposite; Google wants the advertisements it shows to be relevant as well. Google does not allow those ads that are not relevant for the search results to show. Sometimes there might not be any ads at all for certain search queries. Google has announced on the same article as above, “Ten things we know to be true”, that Google doesn’t like ads that are distracting to the user. Therefore flashy ads, such as pop-up advertising is not accepted by Google. They have discovered that simple text advertisements that are relevant for the user draw higher CTR than random ads. The advertisements are thus readily targeted for those interested in the topic. 10PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
PDF Search Title:
UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETEROriginal File Name Searched:
Lievonen_Marjut.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |