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14 PICTURE 1. Spiders crawling and indexing the web. The spiders determine the site content based on the before mentioned signals. All pages that spiders crawl will get indexed but the ranking of the page depends on how the algorithms have interpreted the content and how they see the page as a whole. If the page appears to be non-relevant and more like spam site the ranking will go down. On the other hand if the page has original and good quality content with good linking to it the rankings might be higher. 4.1 Short history on algorithms Google’s history started from developing the first search engine algorithm, PageRank in 1997. From there on, Google has developed its algorithms in their mission to enhance the search experiences of the users. Google’s goal is to provide the answers the searchers are looking for in the first search results. For this goal, the company continues to make their algorithms better and better all the time. One of the well known SEO experts, Danny Sullivan has said “Google changes its algorithm on a regular basis, but most changes are so subtle that few notice” in his article “Google Forecloses on Content Farms with ‘Panda’ algorithm update” (2011) in Search Engine Land. Google has stated in many occasions that their goal is to help people find the best information on the web. For this reason Google keeps developing their algorithms soPDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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