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by fooling the PageRank. There are different ways to try to fool PageRank, one of them being “link farming”, which means that a certain page has gathered links as its content to attain better ranking. Google has taken measures towards this kind of act which has resulted to pages with too many low quality links have lost their page rank value. If you find your own site being linked from these kinds of sites, it does not necessarily affect your site, but you shouldn’t link back to these sites. PICTURE 2. Artistic view of PageRank by Felipe Micaroni Lalli. Source: http://en.wikipedia.org/wiki/File:PageRank-hi-res.png Marziah Karch explains in her article that PageRank is measured by scale which goes from one to ten. The ranking is assigned to individual pages within the website, not the entity of the site. If you want to raise your page ranking you need to get relevant links to your website. One opportunity is to trade links, for example with business partners. Answer to question of why do marketing personnel need to know about PageRank and understand how it works, is that when marketing personnel know how this algorithm works, they can utilize it. One great way of utilizing this algorithm is link sharing. By sharing links with right partners the page ranking might become better and better. 17PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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