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The new Google algorithm, Panda had an impact on 11.8% of English language webpages according to Cutts and Singhal when it was first launched. By April 2011 the algorithm had been rolled out to all English-language websites globally and by August the same year the change had been expanded to include all the languages with the exceptions of Japanese, Korean and Chinese. The new Panda algorithm allowed sites with good quality content and original content to rank higher in search engine while the low quality pages suffered losses in rankings. The change was so major it caused a lot of discussion among webmasters. It was evident at that time already, that sites with good quality content survived with better results than those of low quality content. This was exactly what Google had been aiming at. The purpose of the Panda algorithm was to get rid of low-quality sites that provide thin content and that are not as informative and useful for the user. In total there have been six updates to Panda after its release. All of the “major” updates were conducted throughout the year 2011, making the year very memorable for those struggling with SEO. There have been more updates to Panda even after the first stormy year, and the updates keep coming. Nowadays Google makes small changes to its algorithms weekly or even daily but the changes are so small most web users don’t even notice them. What was to be learned from Google Panda? The year 2011 taught the webmasters and marketers a great lesson when it comes to SEO: to produce and maintain good quality content on your website. As Amie Baumwell says in her article “Panda 2.5 does some damage” in Ever Spark Interactive (2011) Panda update’s goal was to get rid of content farms. This means that Google wasn’t targeting genuine information sharing or business sites. Therefore, she encourages to make sure that the content on the website is “valuable, contributing something, and isn’t overly stuffed with keywords”. Amie Baumwell also suggests focusing on branding. She reminds that branding across social media platforms and blogs remains to be important. There are also other SEO specialists who give out tips for those who had suffered from Panda updates. One of them is Vanessa Fox, a Contributing Editor at Search Engine Land. Her previous work has been Google’s Webmaster Central. In her article “Google Panda Update 2.4: Panda Goes International, In Most Languages” (2011) she reminds 19PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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