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the webmasters and marketing personnel to look at their pages objectively and think about certain issues I will cover below. Vanessa Fox asks in her article, whether you need all of the multiple sites on your webpage. Is it necessary to have two almost identical pages for the same topic that answer basically the same thing? As she describes it, “it’s one thing to have separate pages on ‘best chocolate cake recipe’ and ‘best pumpkin pie recipe’ and quite another to have separate pages on ‘best chocolate cake recipe’ and ‘ideal chocolate cake recipe’”. She also points out the importance of originality in the text context of the pages. If the content on your webpage is copied from another source, Google algorithms may rank it lower. PICTURE 3. Summary of good quality content. In conclusion, to avoid Google Panda to rank the webpage lower in search results, it is best to make sure the webpage has good quality content. Good quality is defined as having unique and original content while all the information being credible. The information on the page should actually be informational and not just some vain blabbering. So called “thin content” sites that do not really have anything valuable to tell or are only scraping the surface of the subject, are not considered as good content sites by Google. The content on the page therefore should not be shallow but provide information that the readers want to know. In addition to the text content being good, also the page should be user friendly when browsing; meaning the navigation ought to 20PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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