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ensure pleasurable reading and browsing experience for the user. Google has set an example of the kind of text one should not produce that would be marked as keyword stuffing: “We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.” Link schemes according to Google Webmaster Tools “Link schemes” are also aiming to change the search result ranking and regarded as violation of Google’s webmaster guidelines. Link schemes can vary in its practices, for example buying or selling links is considered link scheming and marketers and webmasters must be increasingly careful with the sites that offer hosting links against a payment. Having been tangled in a link scheming network might affect your webpage badly and the rankings of your site may go lower. Google reminds that creating good content is the best way to get relevant links to your page. Good and unique content will gain popularity in internet and the links will naturally follow. Therefore, despite it being sometimes very useful and considered good relationship management, sharing links with partners may not always be a good thing to do. When exchanging links it is good to keep in mind that excessive link exchanges are not seen with good eye by Google. Google also includes “large-scale article marketing or guest posting campaigns with keyword-rich anchor text links” as link scheming (Google Webmaster Tools “Link scheming”). Once again Google provides an example of this: “There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.” Any text advertisements and advertorials that pass PageRank, whether paid or not, are considered to violate Google’s guidelines as mentioned in the above Webmaster Tools post. On the other hand, Google reminds that PPC advertising links that do not pass PageRank are completely fine. You can achieve this by adding a rel=”nofollow” attribute to the tag or redirecting the links to an intermediate page that has robots.txt file added and thus blocks the search engine robots from crawling it. 22PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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