PDF Publication Title:
Text from PDF Page: 024
URL parameter handling tool or 301 redirects to mark the pages as duplicate content and allow the crawlers to come and go. Google Penguin algorithm has been updated several times since its first launch. By March 2013 the Penguin had been updated three times already and the Penguin 2.0 update was in fact, the fourth launch. Matt Cutts refers to the previous updates as “data refresh” in his blog post “Penguin 2.0 rolled out today” (2013), and not actual update unlike this fourth one so it has been officially named as Penguin 2.0. Matt Cutts announced Penguin 2.0 will impact around 2.3% of English-US queries but the result varies by languages. Again the languages with more webspam will be more affected. The affected sites might in actuality be even more now, since Google launched another update on October 4th 2013, Penguin 2.1. Matt Cutts said in his tweet on 4th October 2013 that the update will affect around 1% of searches to “noticeable degree”. As hard as Google tries to fight webspam, the Penguin update hasn’t been perfect. Danny Sullivan argues in his article “Google launches ‘Penguin Update’ Targeting Webspam In Search Results” (2012) that the techniques Google is using to detect webspam aren’t new. Google has been fighting webspam for long time and as Sullivan puts it: “what’s really happening is that Google is rolling out better ways that it hopes to detect such abuses.” To conclude the Google Penguin algorithm, I find it important for the online marketers to know about the changes it has brought with it and how the search is being developed constantly. What malicious marketing ways may have worked previously are most likely useless already now or in the future due to algorithm changes. Penguin has impacted many sites fatally since it has targeted spam sites that do cloaking, keyword stuffing and other spam methods deemed Google quality guidelines infringements. 4.2.4 Google Hummingbird Google has launched yet another algorithm update very recently, while this thesis was still in writing-process. One of the first ones to submit information on this algorithm change was Danny Sullivan from Search Engine Land. Sullivan tells in his article “FAQ: All About The New Google ‘Hummingbird’ Algorithm” (2013) that Google has developed a new search algorithm called Hummingbird. Google started using 24PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
PDF Search Title:
UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETEROriginal File Name Searched:
Lievonen_Marjut.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |