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also reminds that the ranking is based on over 200 signals, not URLs or any other single signal entirely. In his video posted in YouTube “Does the position of keywords in the URL affect ranking?” (2009) Matt Cutts mentions that when he publishes an article he uses the first three to five words of the title of the article as the URL. I believe this is a good practice if Matt Cutts himself uses it and also, it is logical to include the title of the article of the page to the URL so it is easier to find even if it doesn’t contribute to the SEO. Also, as Matt Cutts has mentioned in his videos, the users might be more willing to click an URL that is clear and has connection to the topic rather than incomprehensive URL. A nice clean URL gives the user more distinctive image of what the page is about than an URL which has no relation to the page. 5.1.3 Language tag As companies get more international, they might want to offer the pages in several languages. The companies want to offer the services to people in certain region and in certain language. In its Webmaster Tools post “Multi-regional and multilingual sites” Google advices the companies to keep the content for each language on separate URLs, and to think about cross-linking the different language versions of the pages. With cross-linking the user can get from one language page to another with single click. Google reminds about user-friendliness and suggests avoiding automatic redirection based on the user’s perceived language. These redirections might prevent both the users and search engines from seeing all the versions of the webpage. The more aware Google is about the targeted country or language of the site the better it can utilize this information in search results. As stated by Google itself in its Webmaster blog post “Multi-regional and multilingual sites” they generally use the following basics to determine the targeted country of a website: ccTLDs which comes from words “country-code top-level domain names”. This means the ending of the domain that is specified for each country. For example for Sweden the 30PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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