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SEO Moz also advices to use less than 70 characters for the title tag as this is the limit Google displays in search results. This seems logical since the title cannot be too long. As we can see from the figure above, the two last search results seem to have too long titles so the rest of the titles are cut and what are left are three dots. This may not be pleasant for the user since now something relevant of the page info remains unseen and at some point this may affect the search results negatively. On the other hand, the page title shouldn’t be too short either. Too little information on the page title leaves a vague image for the page. Even if the page ranks in Google first page the user may not come to the page but chooses the competitor’s if the competitor has more informative and catchy page title. 5.1.5 Meta description Enge et al. say in their book “Art of SEO: Mastering Search Engine Optimization” (2009, 38) that Meta tag does not make any difference to search engine rankings but where it does make difference is when the page shows in search results. A good, informative meta description is more likely to earn more clicks to the page than poor and vague description. The meta description serves as an advertisement or summary of the page for the user and therefore the more accurate the description the better for the user and for the marketer. Below is an example of meta description. 35PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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