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36 PICTURE 6. Meta description illustration. For this example I used “Bengal tiger” in search query. As you can see, there are many results for the keywords used and all that is left is that I choose the page I want to read. Now this is where the meta description counts the most. I have marked the meta description part with red to distinguish from the other tags. The first page is Wikipedia site about the tigers. In the meta description is explained about the tiger and it is very clear that this page is about the animal, Bengal tiger and not, let’s say, a rapper of the same name. The description is long and Google has cut part of it away and indicates it with three dots at the end. The other result below Wikipedia is National Geographic page and the description tells what you can expect on this page: pictures, videos, photos etc. This description is short yet informative and there is even space left! It seems both are good descriptions since they tell the user exactly what the page is about. Now it is only up to the user to choose which page to view.PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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