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PICTURE 7. Meta description in html form as how the algorithms see it. It is important that the meta description reflects the page content. If the meta description is different from what the page is actually about, Google might mark the page as trying to practice cloaking, which was explained before in algorithms. If Google judges the page as practicing cloaking the rankings might go lower or Google might eliminate the page from the search query altogether. 5.1.6 Text on the webpage Text on the webpage is the most important for the user as they are usually looking for information on the web. The algorithms also “read” the text that the marketer produces and evaluates the quality of the text on the page. Below is the text part of the page as the robots see it. Once they detect the “article text” attribute the algorithms concentrate on analyzing the text part that is provided. The algorithms go through the pages and “mark” the keywords and contents from the page text and determine the relevance of the page. PICTURE 8. Algorithms only see this view of the page text. One issue that is analyzed is the uniqueness of the text. The algorithms check the uniqueness and if they detect that the content on your page is copied from somewhere else, your page will most likely go down in rankings. On the other hand, if the text is uniquely produced and does not have the signs for it to have been copied elsewhere the ranking may rise. Therefore the marketers ought to concentrate to create unique content 37PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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