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three words. The limited data in search queries results to too general query so the intent of the query remains unclear for the engines. This is due to users, unlike the marketers; do not have the keen knowledge of how the search engines work. (2009, 8) I find important to mention why it is better to be higher up in the search results in Google first page than lower. Below is a graph of where the internet users look first when they see the Google results page. The areas marked red are where the people look at the most and longest. PICTURE 13. The research made by Enquiro, Eyetools and Didit as displayed in Enge et al. book “Art of SEO: Mastering Search Engine Optimization.” (2009, 15) The research made by research firm Enquiro, Eyetools and Didit show that the users spend the longest time looking at the top-left area of the search results page. This means 49PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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