UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

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Marziah Karch. About.com Guide. What Is PageRank and How Do I Use It? [Online] No posting date available. Available from: http://google.about.com/od/searchengineoptimization/a/pagerankexplain.htm (Accessed 6th July 2013) Matt Cutts & Amid Singhal. Google Official Blog. Finding more high-quality sites in search. [Weblog] Posted 24th February 2011. Available from: http://googleblog.blogspot.fi/2011/02/finding-more-high-quality-sites-in.html (Accessed 20th July 2013) Matt Cutts, @mattcutts, Twitter. Tweeted 4th October 2013. Available from: https://twitter.com/mattcutts/status/386231794883780609 (Accessed 5th October 2013) Matt Cutts. Google Official Blog. Google search and search engine spam. [Weblog] Posted 21st January 2011. Available from: http://googleblog.blogspot.fi/2011/01/google- search-and-search-engine-spam.html (Accessed 20th July 2013) Matt Cutts. Official Google Webmaster Central Blog. Another step to reward high- quality sites. [Weblog] Posted 24th April 2012. Available from: http://googlewebmastercentral.blogspot.co.uk/2012/04/another-step-to-reward-high- quality.html (Accessed 23rd July 2013) Matt Cutts. Penguin 2.0 rolled out today. [Weblog] Posted 22nd May 2013. Available from: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/ (Accessed 15th July 2013) Moran M., Hunt B. Search Engine Marketing, Inc. Driving Search Traffic to Your Company’s Website. 2nd Edition. United States of America: Pearson plc, IBM Press. 2009. Picture 2. PageRank by Micaroni Lalli. Available from: http://en.wikipedia.org/wiki/File:PageRank-hi-res.png (Accessed 21st July 2013) Steve Fitzpatrick. Will the Google ‘Equivalency Score’ Algorithm Change Kill Your Business? [Online] No posting date available. Available from: 57

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