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GLOSSARY Vloggers - a popular content-makers on YouTube platform. Google Analytics – a group of automatically generated reports, which is avail- able to any YouTube user and contains various metrics about the channel. YouTube Analytics- a platform to monitor the performance of your channel and videos with up-to-date metrics and reports. SERP-Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. Infobox - a space for description under video, a consistently-formatted table which is present in articles with a common subject. ROI – Return on investment (Gross Profit - Marketing Investment). CTA – Call to action, commonly used on YouTube as subscribing tool. DVR – A digital video recorder, it is an electronic device that records videos. DSL – An abbreviation that stands for digital subscriber line. Connection of computer with Internet through a phone line. 3PDF Image | YouTube as an advertising platform
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