YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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FORWARD “Knowing is not enough; we must apply. Willing is not enough; we must do”, - Johann Wolfgang von Goethe (1749-1832). Thank you to my supervisor Komulainen Ruey for supporting and encouraging me during the process of the research and thank you to everyone who’s helped me on this journey! 4

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