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11 unique ad. Advertising technology have unstoppable developing processes and new methods and tools are emerging. Here is a question: how many marketing messages do we see in a day? The study of Yanukovych (later quoted by the NY Times) showed that brand “exposure” can range from 3,000 to 20,000 depends on what include the un- derstanding of ads. Those higher numbers include not only ads, but also logos every time you pass by a label in a grocery store, all the advertising in your mailbox whether you see them or not, the brand you wear, the condiments in your fringe, the cars on the highway, etc. (Sheree J. 2014). Moreover, Bogart explains the problem of advertising in example that such huge amount of ad- vertising that individuals see on a daily basis makes it impossible to give sig- nificant attention to most of them, since there are too much information and the problem will only grow in the future (1985). Even if an individual advertise- ment is truly useful and contain information the customer needs, people have neither the time nor the mental resources to take the information and under- stand the sufficiency of it. (Journal of Advertising research, Ducoffe 1996). The task of modern advertising strategies is to isolate from information flow that collapses daily to the consumers for increasing the perception of the spe- cific advertising message. That is why, more and more interactive, high-tech advertising is being introduced, using modern printing and video making tools and it allows to create high-effective, impressive advertising of goods and ser- vices. 2.2 Marketing Mix For years marketers have identified the components of the marketing mix as the four Ps: price (of the brand), product (including service, packaging, brand- name and design), place (distribution) and promotion (including advertising, public relations, personal selling, gifts, exhibitions, conferences and salesPDF Image | YouTube as an advertising platform
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