PDF Publication Title:
Text from PDF Page: 013
(Jeanette S. 1994, 1). Although advertising is used mostly by business firms, a wide range of non-profit organizations to promote their causes to various target public (Kotler P. & Armstrong, G 2008, 426). Advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose - whether the aim is to inform, persuade or remind. (Kotler P. & Armstrong, G 2008, 426). As you can see in the table below: Table 1.1 Major advertising decisions 13 2.3.1 What makes advertising successful? According to Martin P. Davis effective advertising becomes easier to achieve since attention focuses on the essential elements which underlying all suc- cessful campaigns. (1997, 1). A successful advertising campaign will tell the word about your products and services, also it not only attracts customersPDF Image | YouTube as an advertising platform
PDF Search Title:
YouTube as an advertising platformOriginal File Name Searched:
161428598.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |