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to eclipse hours spent watching television, the new media channels become increasingly important to any advertiser. (Andy S. 2012, 38) Social media sites, blogs and other websites can target your audience and keep your audience informed about companies’ latest updates. (Queensland Government, 2016). 2.6.1 Social media Find me on Facebook. Follow me on Twitter. Check out my blog. Ten years ago, these phrases meant nothing, yet now they are part of everyday speak (Ian D. 2016, 153). Due to Alex T. Jones, Anna M & Justin B social sites allow users to create a virtual reality of their real-world social relationships, and also, facilitate the sharing of news and content. The author aims that users’ focus is usually on immediate, sharing-based casual interactions between people and the choice of media can vary depending on wants and needs. (2011, 17). Com- munications media is a virtual infrastructure that allows social interaction and content to co-exist in real time and to share the same virtual space. (Stephen D. & Susan D. 2011, 345). Social media gives you the power to direct your business ‘s online life. Whether that life is long and happy depends on what channel you post and to and how you manage your profiles. (Ian D. 2016, 155). The main consideration you should take into account: • Target Market • Public reach • Instant communication • Ongoing nature ( Ian D. 2016 , 157-158) 20PDF Image | YouTube as an advertising platform
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