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29 1.6 Advertising formats on YouTube for laptop With AdWords for video, you can use YouTube-specific ad formats. These ad formats and interactive elements give you a variety of methods to encourage viewers to engage further with your content. YouTube works hard to show the right ad to the right viewer at the right time. Ads are matched to specific audi- ences. When a video is matched to a viewer and the viewer watches the ad that counts as a monetized playback -that is, we show an ad and share the revenue with you. (YouTube, 2017) 1.7 Types of video advertising on YouTube for phone and tabletPDF Image | YouTube as an advertising platform
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