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• Non-skippable video ads Non-skippable video ads can be inserted before, during, or after the main video and must be watched before the video selected can be viewed. When just starting to build your audience, you may want to consider skipping this option and making your video easily accessible. (YouTube, 2017) • Skippable video ads Skippable ads can be inserted before, during or after the main video. After a few seconds, users can click on the “skip ad” button to start watching your video. (YouTube, 2017) 2.7.3 YouTube vs. TV advertising Unfortunately, traditional TV ads from channels are still stuck in the one-de- vice era, big black screens at home or office, and may not be the best invest- ment of your marketing dollars, for a few reasons. (Betsy McLeod, 2017). Google released a study that YouTube advertising was a better source of con- sistent ROI than TV ads. In 56 independent investigations, they found that 8 in 10 studies found YouTube had a greater ROI. (Think with Google, 2017). • Budget - A lot less than TV ads. With an understanding of traditional media as TV ad buying. Moreover, TV advertising as airtime does not give 100 percent guarantee of success. In contrast, with YouTube ads, there is no minimum investment, and you have more chances to get out of it what you put in. (Betsy McLeod , 2017 ) • Tracking - for it Google offer the platform YouTube Ads where it is possible to track your results, as well as analyze your target audience and engage with your audience. (Think with Google, 2017 ) 30PDF Image | YouTube as an advertising platform
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