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Moreover, as people’s feeling of enjoyment can be associated with advertise- ments it is a very important tool in gaining their attention; it is essential that such messages should be brief, clear and funny. (Mohammed Zedan Yehia Salem, 2016). Indeed, these attributes can contribute significantly to making consumers more familiar with the advertised product or brand as well as get- ting them involved in a more profound manner. (Haghirian P, Madlberger M. 2005). escape from daily basis relax Hypothesis 1: H1: The perceived Advertising Value on YouTube is positively affected by its perceived Entertainment. The perceived Entertainment of the YouTube ad is positively affected by its perceived Advertising Value Theories admit that entertainment is an essential part of creating successful video advertising. The main courses which provide up to date information con- sidering content creation on YouTube suggest useful tips on how to create attractive and enjoyable video ad. Here are some keys: • Tell your story. While Bumper ads are great for quick messages, you can use TrueView ads for longer narratives. Find a story that’s right for your business (YouTube- aesthetic enjoyment 35 get intrinsic cultural or fill time emotional releasePDF Image | YouTube as an advertising platform
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