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become a certain contribution to consumers to help them relieve their stressful life (Tri Dinh Le and Bao-Tran Ho Nguyen, 2014). In addition, Ozaki (2005) defined the consumers pleasant and amusement perception could be gener- ated through the use of media. Entertainment could be delivered in the forms of commercial messages that lead to positive feelings from consumers whereby overall of consumers’ attitudes will be influenced by entertaining ad- vertisement (Shavitt Lowrey, and Haefner, 1998). (Lee Lean Hua, 2015). The director of French Google branding Publié par Arnaud Monnier shared with Emarketing(emarketing.fr) the results of research video clips of YouTube. As Publié A. highlighted one of the main reasons for the popularity of video is humor. Monier cited as an example the advertising of the air carrier Air New Zealand (https://youtu.be/qOw44VFNk8Y), the air freshener PooPourri (https://youtu.be/ZKLnhuzh9uY) (Emarketing, 2016). If you're not funny, don't make a jokey video. “Many videos go viral due to a smart, well-timed joke, so it's tempting to come up with a funny concept for your ad or at least try to inject some humor into it”. –tells Doug C. on his blog post. “That can be a smart strategy-or a disastrous one. “If funny comes naturally to you as a storyteller, then tell a funny story," Lisagor advises. "If it doesn't, then forcing it is a huge mistake." (Doug C, 2014). • Nielsen suggests building an Emotional Connection – and by his words: “The brain identifies an emotional experience as important enough to re- member, which in turn resonates with the audience”. (Nielsen 2012). YouTube clips can be produced and broadcast for a lower cost than slick TV commercials. Connecting with viewers in right way -by making them laugh, 38PDF Image | YouTube as an advertising platform
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