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Hypothesis 2: H2: The perceived Advertising Value on YouTube is positively affected by its perceived Informativeness . • Leaveusefulinformationonthedescription(Infobox) The description field is incredibly useful for helping viewers find, learn about, and decide if they’d like to watch your videos. You can think about the descrip- tion as two parts -- what viewers see before they click “Show more” and what they see after. Your additional comments can tell important features and help to describe your video. It is necessary to add other key information about your channel, product or service, what is the goal and objectives of a company, and even links to social networks and website. (YouTube creators, 2017). • How to use Based on theory Video Marketing Statistics (2016) Survey by Matt Byrom: The State of Video Marketing 2016, 98 percent of viewers say they prefer to watch general video to learn more about product or service, and 74 percent of users prefer to check exactly “how-to” videos before buying the product. (Wyzowl, 2016). • Product Demonstrations : Try creating marketing videos that would show consumers how to select one of your products based on their unique needs, or a video demonstrating how to use your product. Also, consider producing an explainer video - while these tend to be more ad- oriented, they're still a valuable video asset to consider. (Larry Kim, 2018 ) Due to the research of 2016 by Matt Byrom, where both text and video are available on the same web page, 69% of users would prefer to watch a video to learn about a product or service. A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service. (Wyzowl, 2016). • Customer Help: YouTube is a great platform to suggest how-to video solutions for common customer problems. For example, a section of 41PDF Image | YouTube as an advertising platform
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