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make a unique opportunity to be connected and be a part of social network through sending feedback ( see Figure 1.5 YouTube values based on four essential freedoms that define who we are. YouTube 2017, Freedom to Be- long). 49 Hypothesis 4: H4: The perceived Advertising Value on YouTube is positively affected by its perceived Engagement . YouTube is a unique combination of video access, sharing, and community creates an unmatched opportunity for audience engagement. Sight, sound, and motion can elicit emotional involvement with content that you don't get with other forms of media. It is possible to facilitate discovery of and engage- ment (shares, comments, and likes) with your video ads by promoting them via YouTube advertising and hosting them on a YouTube curated profile page. (YouTube, 2017) Video creators can learn about their viewers YouTube Ana- lytics (see 2.7.3 YouTube vs. TV advertising- targeting). This data can be used to drive larger and deeper viewership among a target audience. (Google Part- ners help, 2017). • Welcoming comments As for every social platform, engagement as a tool of communication is the most important thing to pay attention to. For example, what is the impact ofPDF Image | YouTube as an advertising platform
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