YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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the quantitative approach- Simo Määttä. Also, the questionnaire was tested during the week by different students for better understanding of questions’ structure. After getting feedback from students some questions have been modified. The survey contains additional questions about gender, nationality, age and status/ occupation of participants. This data was collected for creating groups connected by the same evidence. Also, personal information gives bet- ter understanding of how to compose the answers. Later, the questionnaire helped to find which key elements are more important and relevant to use for present groups. The process of creating survey took approximately two days as it was a new program for me to use and before starting I had some techniques problems with implementation of the questions on the way of how I see it. Usually, sur- veys are boring and do not create willing to participate. That is why, I tried to create interactive, easy to go through, a short and engaging survey to involve as more participants as possible from different backgrounds and places. Dur- ing those days I also sent unfinished versions of a questionnaire to students for testing. The final version was published after described steps. The platform questback.com allows you to open a questionnaire on different electronic de- vices and it provides a printed version as well. 57 The background was drawn for the survey to accomplish overall view. It can fit all devices and changed according to screen size. The language for the survey was chosen English (only) as in my point of view it generalizes partici- pants and keeps it international. An introduction information tells about means of the survey, what is the goal and security of personal data. If the questionnaire was sent directly to a person by e-mail, there is no need to write e-mail address. This part appears for

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