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YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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• The questions are made with Single Select Horizontal settings. For the question about “age” these frames were chosen due to YouTube settings: for YouTube analytics the program separate age group by the same prin- ciple. The same settings were implemented for the survey for easier comparing in Qualitative Data stage of research method. 59 • The question is made by Question type: Single Select Drop-Down. This type was chosen for easier data collection since the main goal of this point is to understand from which countries people joined the sur- vey (keep multi-nationality) and avoid one country participation (mono-nationality). However, since the thesis is written for Finn- ish university by Russian student, the deci- sion was to add the most likely answers: Finland, Russia, Germany, France, and Spain. Also, the point of other is possible.

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