YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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3.4 Distribution The questionnaire was distributed to respondents who were randomly selected from the population by e-mail and clickable link. The survey was published on 3 April 2018 and daily distributed by e-mail, private mes- sages on social media as Facebook, Instagram, and VK. The post was made and shared by friends to their profile pages which helped with spreading survey for different groups. Also, I asked for bulk e-mail sending in KAMK university's e-mail ad- dresses. For getting higher response rate the poster was made. The infor- mation about the survey was pub- lished in groups about universities in KAMK, IBS and HNU. The questionnaire got a high reply rate with 730 an- swers for two weeks of publication. 69

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