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4 FINDINGS: QUANTATIVE DATA COLLECTION The survey questions can be found in Appendix 1. The list of Figures, Tables and Charts are listed in Appendix 2. Frequency tables can be found in Appen- dix 3 in the same order as they were asked in the questionnaire. 4.1 Results from the survey The questionnaire was developed in order to investigate factors affecting atti- tudes and catching attention from customers’ point of view. The population of entire group under study was everyone who is under 13 years old, living in the westernmost part of Eurasia-Europe, and using YouTube in daily basis. The sample is a subset of the population that should represent the entire group. For this research, a random sample of 729 users was selected from different types of social media and direct e-mailing. 4.2 Personal Data: Frequency table According to the results, Table 2(Appendix 1) presents personal data collected from the survey. More in-depth analysis of personal data is presented with Qualitative data research (see 5. Qualitative data collection). The variable – Gender clearly shows that the percentage of female (629 participants) is much higher than the percentage of males (83 participants) who joined the question- naire17 Participants did not indicate their gender (Chart 1). The largest age groups are 13-17 years (306 participants) and 18-24 years (385 participants)( Chart 2). Most of them have Education/Occupation status of “Still at School” (303 participants) and “Student” (325 participants) (Chart 3). Furthermore, the representatives from Russia aim almost a half of answers (316 participants), other big groups are presented from Germany (173 participants) and people who chose “Other” (134 participants) (Chart 4). 70PDF Image | YouTube as an advertising platform
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