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Table 6 – Mean and Standard Deviation Entertainment Item Entertainment I find advertising attractive and fun I like to see a storyline in an advertising For me, colors are important in an advertising For me, music should fit to an advertising Total MV SD 2,91 0,83 3,75 0,89 4,08 0,76 4,31 0,74 3,76 0,81 73 Also, Informativeness MV group is equal to 3.25 and the SD is equal to 0.85.CV= 0, 26 is considered as low- variance. Table 7 presents Mean and Standard Deviation of Informativeness group questions. Table 7- Mean and Standard Deviation Informativeness Item Informativeness Advertising provides information I need Information in an advertising is easy to understand Advertising tells me features I am looking for Total MV SD 3,01 0,94 3,79 0,72 2,95 0,90 3,25 0,85 Moreover, Interactivity makes a positive effect towards Advertising Value as the MV is equal to 2.42 and the SD is 0.98. CV=0,4. Table 8 shows mean and Standard Deviation of Interactivity. Table 8 - Mean and Standard Deviation Interactivity Item Interactivity I check website of advertiser after video ad When I visit advertisers’ website I check video about product or service I subscribe to a channel after” call to action”- subscribe to my channel Total MV SD 2,34 0,99 2,77 1,11 2,16 0,86 2,42 0,98PDF Image | YouTube as an advertising platform
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