YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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Finally, Engagement also shows a positive effect as the MV is equal to 2.47 and SD is 1.02. CV=0, 41. Table 9 presents Mean and Standard Deviation of Engagement question group. Table 9- Mean and Standard Deviation Engagement Item MV SD 74 Engagement I feel to comment video advertising I share the link on my social Media if I really enjoy a video advertising I check comments under video advertising as I want to know what others think I participate in discussions by commenting under a video Total 2.05 0.82 2.41 1.21 3.32 1.13 2.08 0.94 2,47 1,02 Table 10 demonstrates Advertising Value Model question of Dependent vari- able. It gives a positive effect as the MV is equal to 2.95 and SD is 1,03. CV=0,35. Table 10- Mean and Standard Deviation of Advertising Value Item: Advertising Value MV SD I enjoy advertising 2,65 0,88 I find advertising useful 3,16 0,90 I use interactive tools on a video as clickable links, buttons etc. 3,08 1,06 If I find advertising interesting I click “like” button under video 3.32 1.16 If I don't like advertising I click “dislike” button under video 2.55 1.13 Total 2,95 1,03 Overall, total of chosen four hypotheses are positive towards Advertising Value, as the MV is equal to 2.99 and the SD is equal to 0.93. CV= 0, 31. Also,

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