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Table 14 –Summary of hypotheses Quantitative research 84 Hypothesis The keys Model conclusion Entertainment ü Attractiveandfun ü Storyline ü Color ü Music Supported in all samples. Informativeness ü InfoIneed ü Easytounderstand ü Tell features I am looking for Limited support Interactivity ü Checkwebsite ü Checkvideo ü Calltoaction Supported in all samples Engagement ü Feeltocomment ü Share ü Checkcomments ü Participateindiscussion Supported in all samples Advertising Value ü Enjoyment ü Useful ü Interactiveelements ü Likes ü Dislikes Supported in all samples To sum up the results from qualitative reserach, the table 15 was formed. It showes the finding based on literature review and research framework. Since the video was made based on keys from literature review about Erasmus plus program, the result reflets the indicator on a topic for interational students.PDF Image | YouTube as an advertising platform
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