PDF Publication Title:
Text from PDF Page: 085
Table 15 -Summary of Hypothesis Qualitative reserach 85 Element Tools Model conclusion Entetrainment ü Attractiveandfun ü Appropriatehumor ü Storyline ü Emotionalconnection ü Colors ü Music Supported Informativeness ü InfoIneed ü Easytounderstand Supported Interactivity ü Calltoaction ü Linksininfobox ü Interactivebuttoms Supported Engagement ü Likes ü Shares ü Comments ü Discussion Supported By comparing Quantitative and Qualitative research method, it shows that some elements were proven by survey questions and some were tested by the video. The Qualitative research helped to demonstrate in practice how the elements can be used and identified other keys from literature review. Moreo- ver, the elements are connected with literature review and have support be- tween each other. It proves that the right keys were used for implementation on Advertising Value Model on YouTube.PDF Image | YouTube as an advertising platform
PDF Search Title:
YouTube as an advertising platformOriginal File Name Searched:
161428598.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)