PDF Publication Title:
Text from PDF Page: 089
The perceived Advertising Value on YouTube advertising is positively affected by its perceived Interactivity. It had the second strongest ef- fect on Advertising Value on YouTube, with statistically significant ef- fects in every sample. Interactivity allows users to have more active control on YouTube and gives two-way communication. Also, it is a possibility to be synchronic and have freedom of choice.H3: Hypothe- sis 3 was implemented first time to Advertising Value Model and it has the high rate of credibility. Also, it has a high probability of intercala- tion into future studies about advertising in Social Media as Instagram and Facebook. The perceived Advertising Value on YouTube is positively affected by its perceived Engagement. It had also the same level of effect on Ad- vertising Value on YouTube, with statistically significant effects in every sample. H4. Hypothesis 4 was checked with Qualitative and Quantita- tive research method and gave assertive results. Engagement creates interaction between customer and company/viewer and YouTuber through pressing like/dislike button, commenting and sharing a video on his/her social media. Engagement element can be suggested for fu- ture research as a key element in advertising in Social Media as Twitter and Instagram. According to the literature review and some keys which were found dur- ing the research, the guide table 16 was formed with the main key tools to provide more clear steps on what companies should pay attention to. The table includes hypotheses and the keys for providing clear steps in creating video advertising for YouTube. 89PDF Image | YouTube as an advertising platform
PDF Search Title:
YouTube as an advertising platformOriginal File Name Searched:
161428598.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)