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Nigel M. & Annette P. (2001). Advertising in Tourism and Leisure, Paperback edition. Butterworth & Heinemann: Oxford. Kotler P. & Armstrong G. (2008) Principles of Marketing. 12th Edition. Pearson Prentice Hall: New Jersey. George E. Belch & Michael A. Belch. (2003). Advertising and Romotion: an interstates marketing communication perspective, 6th Edition. The McGraw - Hill Companies. Thomas C. (2011). Advertising and integrated Brand Promotion, 6 th Edition. South -Western Cengage learning: Mason. Waterman, D., Sherman, R., & Ji, S. W. (2013). The economics of online tel- evision: Industry development, aggregation, and “TV Everywhere”. Telecom- munications Policy. Saunders M, Lewis P, Thornhill A. (2012). Research Methods for Business Students. 6th Ed. Pearson Education Limited: London. Articles: Ducoffe, Robert H. (1996), "Advertising Value and Advertising on the Web," Journal of Advertising Research, 36 (September/ October), 21-35. Korgaonkar, Pradeep K. and Lori D. Wolin (1999), "A Multivariate Analysis of Web Usage," Journal of Advertising Research, 39 (March/April), 53-68. 93PDF Image | YouTube as an advertising platform
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