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Dane Golden, (November 19, 2014). YouTube, comments, views. Accessed :08.02.2018. Retrieved from:http://tubularinsights.com/youtube-comments- views/ Amy B (March 10, 2015). Benefits of YouTube Advertising. Accessed: 09.02.2018. Retrieved from: http://www.360degreemarketing.com.au/Blog/bid/403377/The-Top-10-Bene- fits-of-YouTube-Advertising Elihu Katz (1959) University of Pennsylvania Scholarly Commons: Mass Com- munications Research and the Study of Popular Culture: An Editorial Note on a Possible Future for is Journal. Accessed: 26.02.2018. Retrieved from: https://repository.upenn.edu/cgi/viewcon- tent.cgi?referer=https://www.google.ru/&httpsredir=1&article=1168&con- text=asc_papers Katz, E. (1959). Mass Communications Research and the Study of Popular Culture: An Editorial Note on a Possible Future for Journal. Studies in Public Communication, 2 1-6. Accessed: 26.02.2018. Retrieved from: hpp://reposi- tory.upenn.edu/asc_papers/165 Yuping Liu; L J Shrum, Journal of Advertising; (2002); 31, 4; ABI/INFORM Global pg. 53: What Is Interactivity and Is It Always Such a Good Thing? Im- plications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness Accessed: 19.03.2018. Retrieved from: https://www.researchgate.net/publication/229068088_What_Is_Interactiv- ity_and_Is_It_Always_Such_a_Good_Thing_Implications_of_Definition_Per- son_and_Situation_for_the_Influence_of_Interactivity_on_Advertising_Effec- tiveness 98PDF Image | YouTube as an advertising platform
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