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James Wedmore (May 15, 2012), YouTube views and subscribers. Accessed 19.03.2018. Retrieved from: https://www.socialmediaexaminer.com/more- youtube-views-and-subscribers/ Kaylynn Chong , (15 December, 2016). How to write Effective CTA. Accessed 19.03.2018. Retrieved from: https://blog.hootsuite.com/how-to-write-effective- ctas/ Bobby J. Calder a, Edward C. Malthouse B. & Ute Schaedel. (2009), Journal of Interactive Marketing 23 (2009) 321–331, An Experimental Study of the Re- lationship between Online Engagement and Advertising Effectiveness. Ac- cessed : 20.03.2018 , Retrieved from: https://www.researchgate.net/pro- file/Edward_Malthouse/publication/237046588_Engage- ment_with_Online_Media_and_Advertising_Effective- ness/links/59db74210f7e9b2f587fef58/Engagement-with-Online-Media-and- Advertising-Effectiveness.pdf Mark R Robertson, (18 September 2014). 3 Metric YouTube success. Ac- cessed: 20.03.2018. Retrieved from: http://tubularinsights.com/3-metrics-youtube-success/ Strong coffee team, (2018) .6 YouTube matrix to measure video performance. Accessed: 20.03.2018. Retrieved from: https://strongcoffeemarket- ing.com/quick-tips/6-youtube-metrics-to-measure-video-performance/ Mohammed Zedan Yehia Salem, (2016). Factors affecting Consumer Atti- tudes, Intentions and Behaviors toward SMS Advertising in Palestine Ac- cessed 20.03.2018, Retrieved from: http://www.indjst.org/index.php/indjst/ar- ticle/viewFile/80216/67087 99PDF Image | YouTube as an advertising platform
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