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YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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Table 14 - Summary of hypotheses Quantitative research Table 15 - Summary of hypotheses Qualitative research Table 16 – Key recommendations Charts: Chart 1 –Gender survey data Chart 2 – Age survey data Chart 3- Education/ survey data Chart 4- Country survey data Chart 5-Entertainment total Chart 6- Entertainment Qu1 Chart 7 – Entertainment Qu2 Chart 8- Entertainment Qu3 Chart 9- Entertainment Qu4 Chart 10- Entertainment Qu5 Chart 11-Informativeness total Chart 12- Informativeness Qu1 Chart 13 – Informativeness Qu2 Chart 14- Informativeness Qu3 Chart 15- Informativeness Qu4 Chart 16- Interactivity total Chart 17- Interactivity Qu1 106

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