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CONTENT INTRODUCTION ....................................................................................................................7 1 2 DEVELOPMENT OF YOUTUBE PLATFORM ...........................................................9 1.1 HISTORY .......................................................................................................................10 1.2 PROFITABILITY OF THE WEBSITE...................................................................................15 BUILDING A BUSINESS BY MAKING VIDEOS ON YOUTUBE ..........................17 2.1 MONETIZING BY ADVERTISING .....................................................................................20 2.2 PRODUCT PLACEMENT ..................................................................................................25 2.3 TYPOLOGY....................................................................................................................29 3 SATELLITE TELEVISION..................................................................................................35 HOW YOUTUBE CAN AND CANNOT REPLACE TRADITIONAL CABLE AND 3.1 COMPARISON OF TV’S BUSINESS MODEL AND YOUTUBE’S BUSINESS MODEL ..............35 3.2 DECLINE OF TV ............................................................................................................37 3.3 YOUTUBE AS A SUBSTITUTE TO CABLE TV...................................................................39 4 YOUTUBE ALTERNATIVES .......................................................................................45 CONCLUSION .......................................................................................................................47 LITERATURE ........................................................................................................................49 LIST OF FIGURES ................................................................................................................54 5PDF Image | Youtube a new era of TV
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