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1 DEVELOPMENT OF YOUTUBE PLATFORM YouTube (YT) is a video sharing platform, that, together with other famous social networks, changed and is continuing to change the world of media. It represents a direct competitor and an alternative to traditional TV. But for better understanding of its growth and what it is representing, I would like to provide some statistics: - YouTube is ranked as the top online video platform, with 182.2 million unique viewers in total (comScore, 2016a). - The total number of unique users is 1,300,000,000. - YouTube was available in 2018 in more than 88 countries and 76 languages (YouTube, 2018). - According to a study based on a survey of 2,940 respondents, realized by comScore and Google, more and more people prefer online video streaming to classic cable TV (comScore, 2016b). 8 out of 10 (age 18-49) chose YouTube for watching video content (Think with Google, 2016) - Not surprisingly, the majority of those who choose YouTube as a platform for online streaming, is young people (age 18-34), that we used to call “millennials” (comScore, 2016b). Figure 1 - Preference for video content among Millenials Source: https://rocketshp.com/youtube-ads-business-leads/ 9PDF Image | Youtube a new era of TV
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