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YouTube has signed a deal with NBC, after its claim to delete a copyrighted video. They have agreed that NBC would create an official channel on YouTube and would post some exclusive clips to promote its shows or interviews with actors. At that time, it was not clear if mix of the amateur videos and professional, commercial content, that the site was adding to generate revenue, would work. YouTube has signed deals with NBC Universal, Paris Hilton and Warner Music to add professional advertisements on the website (Kehaulani Goo, 2006). • November 2006 – Google acquires YouTube The next significant step in the history of the website is its merger with the internet giant Google. On November 13, 2006, Google purchased YouTube for US$1.65 billion (The Age, 2006). Purchasing YT was a very risky step for Google. Buying a one-year old startup, was risky not only because it did not generate profit (although it was one of the fastest growing websites in the history of Internet), but also because of problems with illegal distribution of copyrighted content. A lot of videos uploaded by website users, was containing copyrighted material, and naturally the owners of rights could file a lawsuit against the website. As a result, Google received a wave of critique and incomprehension, after this purchase. Billionaire investor Mark Cuban expressed his opinion in a very harsh manner, he said that only crazy would buy YouTube, because he would lay “themselves open to a barrage of copyright lawsuits” (Maven, 2006). Josh Bernoff, writer and expert in business strategy, said: "I still need to hear how the copyright situation needs to be solved. In the absence of a solution to that, Google has just opened itself to a huge lawsuit. This is pretty risky unless they have a solution to that problem” (Clark, 2006). Anyways, as time went on, we see how important, significant and forward-thinking this step for Google was. Merger with YouTube was a very important step for Google that opened great possibilities, it gave the company an opportunity to tap into the lucrative market of online video and social network. The combination of Google and YouTube strengthened Google’s dominance in the world of online advertising, and gave it an advantage over competitors like Yahoo!, Microsoft's MSN and News Corp. Some analysts said, that Yahoo, Microsoft and News Corp. were also interested in purchasing YouTube (Clark, 2006). We can now hardly imagine Internet without YouTube, and if this website had been bought by 12PDF Image | Youtube a new era of TV
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