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another corporation, who knows what would have happened with Google and if it would have such influence as it has today. • June 2007 In this month YouTube launched local versions of the website in Brazil, Ireland, Italy, Japan, Holland, Poland, Spain and the United Kingdom. They also launched the first mobile application of YouTube on Apple's iPhone (Artero, 2010). • 2007 – Launch of advertising In 2007, YouTube launched Invideo Ads, an advertisement situated in the lower part of the video. Advertisers paid for each ad and YouTube shared revenue with the video creator. The company also began to use AdSense system. “The owners of the websites that use AdSense are able to select videos from certain providers and the ads are shown in relation to the sites or the context of the video. The revenue is shared between the owner of the site, the video creator and Google” (Artero, 2010). • November 2014 - YouTube Red The latest YouTube’s invention is the new subscription service that allows users to watch videos without ads, download videos on mobile devices to watch offline, watch original series and movies from some of YouTube’s biggest creators, right after release. Membership costs Copyright Because I have already touched upon the issue about copyright, it is important to tell how Google managed to solve this problem. They came up with a brilliant solution, that helped them to convert their weak side in an advantage. The company developed a system called ContentID. The advantage of this system lays in the ability to identify copyrighted material even if it is made partly of user- generated content such as wedding videos or lifestyle blogs. It works quite simple: YT is checking every new upload through its database for eventual matches. If it finds some coincidence, there are two possibilities: block content or monetize it. Of course, the one who makes decisions is rights holder, YT referrers to him and gives him a choice. Thanks to this genius idea, Google easily turned its enemies, into its friends, and at the same time raised revenues, because copyright owner had to share the profit from advertising with YT. Source: https://www.theguardian.com/technology /2009/nov/01/google-youtube-monetise- content 13PDF Image | Youtube a new era of TV
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