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$10 per month and is available at the moment (02/2018) only in Australia, Korea, Mexico, New Zealand and The United States (Google, 2018a). At the beginning the service was called Music Key and offered streaming of music and music videos without ads (Trew, 2014). YouTube Red does not change anything in the way users watched YouTube previously, the old version of the website remains the same as it was, so users can continue to use all features of the website. It just gives them some new possibilities. YouTube Red is an answer to such services as Netflix and Hulu, which contain wide demand of different films and popular series (that are naturally copyrighted and thus cannot be freely available on platforms like YT). It is a decisive step towards the sector of online TV, signaling the company’s intention to explore lucrative field of streaming TV online and of course becoming a single alternative to cable TV, pushing away its opponents. • 2017 - YouTube TV The latest and the most significant step in the evolution of the web platform is its newest invention – YouTube TV, a TV streaming service that allows to watch live TV from major broadcasts and cable networks (service offers over 40 channels as ABC, CBS, NBC, Fox, the CW, ESPN, USA, Bravo, E, MSNBC, Fox News, Disney Channel, FX and local stations). As a bonus, YouTube TV includes also YouTube Red and Google Play Music. As for now (04/2018), this service is available only in selected U.S. cities and costs $40 per month (YouTube TV, 2018). After the announcement of launching this service, debates about Netflix is a subscription TV and movie streaming, free-ad service, that has a wide range of TV shows, movies, documentaries. The service offers different types of membership with prices depending on the video quality and the number of connected devices. As of January 2018, Netflix is available in more than 190 countries and has 117.58 million subscribers worldwide. The company is also producing their own original content: series (such as popular series “House of cards”, “Narcos” etc.), movies, documentaries. Hulu has very similar mechanism of functioning to Netflix. It’s also a video-streaming subscription service with a wide variety of content: TV shows, series, full length movies. Source: Netflix. com 14PDF Image | Youtube a new era of TV
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